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Motoring legends visit 3M stand


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3M’s interactive stand at the Autosport International Show attracted thousands of visitors, including a number of motoring legends.

Britain’s leading rallycross driver, Liam Doran; Norwegian Rally driver, Petter Solberg; and Swedish motorsport champion, Kenny Bräck, were among those who stopped to see 3M’s vehicle wrapping, paint protection film, communications helmets and headsets and car care products in action.

The stand also featured the new Mini John Cooper Works Paceman and the iconic Ford S2000 World Rally Car that won the Monte Carlo Rally on its debut race using 3M™ Peltor™ Communications systems.

The four day show - held at the NEC Birmingham in January - was attended by 80,000 automotive industry professionals and motorsport fans.

Said Paul Kitchen, marketing executive for Commercial Graphics: “Car enthusiasts were able to see first-hand how our 3MWrapsUK vehicle wrappers can transform a car using the latest colours and finishes and were also able to check out 3M™ VentureShield™ paint protection films in gloss and matte that can protect cherished vehicles.

“The highlight of the show was the chance to wrap the 2014 Ford World Rally Car in its new livery, unveiling the design for the first time and showcasing the 3M products and materials used on a vehicle at the very top of motorsport.”

Added Rob Green, marketing executive for Hearing Conservation: “Rally fans were also able to experience for themselves our cutting-edge communications helmets and headsets from 3M Peltor as used by world champion drivers.”

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