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Post-it® Super Sticky Notes put to the ultimate test

Experience 3M Newsletter Montage
Super Sticky Notes

A high profile TV, print and digital campaign showing how Post-it® Super Sticky Notes can 'make it happen' has already attracted 59 million impressions.

The campaign centres around a digital TV advert that puts the notes to the ultimate product test, backed up with blogs, radio interviews, magazine features, online competitions, social media activity, on-pack promotions and TV sponsorship.

Explained Post-it® Brand manager Amy Collins: "The advert features a young girl in a party dress standing in front of a large screen covered with sticky notes. This is blasted by 30 mile per hour winds, generated by an industrial fan, which removes all the second-rate notes, leaving behind an image created using Post-it® Super Sticky Notes and a reminder to buy her birthday cake.

"This celebrates the superiority of Post-it® Super Sticky Notes, which are designed to stick to vertical surfaces, and feedback showed that the advert created a positive emotional response among viewers."

The advert was shown on interactive Video on Demand channels, such as ITV Player, 4OD and Videology, which give viewers the option of linking to the Post-it® Note Facebook page or entering the Make it Happen competition for the chance to win £1,500 to help make their dreams come to life.

The Post-it® Brand team also joined up with the Metro newspaper in London and other major cities to run a weekly 'Make it Happen Mondays' feature during June. This encouraged viewers to record their thoughts and goals on a Post-it® Note, take a photo of it and share it with other Metro readers.

Added Amy: "Other highlights include a blogging campaign led by coach, author, writer and speaker Jessica Chivers, who shared her tips for making dreams happen and was interviewed on radio, getting coverage on around 50 stations including Kiss FM.

"We will be repeating the Video On Demand TV adverts and online competitions, and we are channel sponsorship partners for the Discovery Home & Health Channel throughout October and November."

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