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BT Tower Climb

The quest to prevent hearing loss will continue whole-heartedly following two leading hearing organisations, the personal safety division of diversified technology company 3M and Action On Hearing Loss, coming together to conquer 842 steps of London's iconic BT Tower.

A team of 3M employees, along with 90 others including the first deaf Big Brother winner Sam Evans, took on the towering challenge as part of its long-standing partnership with the UK's largest hearing loss charity.

Hearing loss affects 10 million people in the UK and the two companies share a common goal to ensure everyone values and looks after their hearing.

3M exceeded their target in contributing to the overall £32K, which will go towards the charity's pioneering biomedical research to treat hearing loss, as well as its UK-wide services that provide practical advice and emotional support to the millions of people living with this devastating condition.

In addition to enrolling a team to take part in the climb, the company donates its innovative ear plugs to the charity. E-A-R brand Classic Earplug by 3M is the world's first foam ear plug and remains one of the most widely used earplugs globally with more than 72 million pairs sold in 2012.

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