Speeding is considered one of the main causes of accidents with fatal consequences. In urban areas where vehicles, pedestrians and bicycles share the same space, pedestrians account for up to 35% of the road fatalities. while bicycles account for up to 24%. Close to 10% are younger than 18 years old. In addition many more are seriously injured.

• In a 30mph zone a pedestrian has 95% chance to survive a vehicle collision, but studies have shown that more than 90% of the cars and trucks do not respect the speed limit of 30mph.
• In a 50mphr zone a pedestrian has less than 50% chance of surviving an accident, yet still 60 to 70% of vehicles are speeding.

This means that any measure to reduce speed should be considered, especially near schools, hospitals, public buildings, sport centres etc.

The University of Wuppertal stated that speed warning systems have been successful in reducing speeds by 20 to 25%.
Studies in France concluded that if every driver would respect the speed limit, up to 900 lives could be saved.

Below are some case studies to demonstrate how the 3M Driver Feedback Sign has contributed to a better road situation.

	Vernon Street, Bolton Vernon Street lies close to Bolton Town Centre and is a local urban single carriageway with a 30mph speed limit. The area in which the site is located is at the mid point of a straight section of carriageway in a residential area and there is an issue with excess speed at this location. Full Story
	Kwik Fit Insurance, Glasgow Kwik Fit Insurance are based in a busy business park near Glasgow with over 30 companies sharing the site. The entrance to the park consists of a 500 yard access road and Kwik Fit Insurance are located at the end of the road. Furthermore, the Child Care Centre is situated in the business park, further enhancing the desire for drivers to adhere to the speed limit.  Full Story
	Various Locations, Isle of Wight The Isle of Wight Council have installed 30 Driver Feedback Signs (DFS) at a number of locations on the island, where there had been evidence of excessive vehicle speed. Full Story