How visible is your brand?
You can calculate potential Opportunities to See (OTS) with MOVIE (Measurement Of Vehicle Image Effectiveness).
OTS is based on the information you give us about:
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when your vehicles are on the road |
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where they are operating |
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who your target audience is for an estimated audience figure for your fleet. |
MOVIE is calculated by combining DFT statistical data such as:
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Recorded traffic flows including road types and speeds |
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Demographic data on passenger vehicles |
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Number of daylight hours |
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Your specific routes |
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The target audience of interest to you. |
We can estimate how many road users are likely to see your vehicles.
For a no-obligation, customised report, please contact us and reference "audience measurement". You’ll be surprised at your potential audience figures.
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