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Virgin Trains livery stunt brings X-Men to life

9 May 2014

Virgin Trains has unveiled a superhero wrap on one of its 11-car Class 390 Pendolinos to celebrate a unique partnership with Twentieth Century Fox and X-Men: Days of Future Past.  Having supported the design process, rail livery specialists Stewart Signs manufactured the wrap using rail compliant, printable graphic film from diversified technology company 3M.  The newly refurbished train, which took 160 hours to wrap in 549m2 of film, will showcase its stunning X-Men livery to passengers up and down the country until July.

After careful removal of the existing Virgin Trains livery, teams of Stewarts’ highly trained livery applicators meticulously wrapped each carriage with crisp, digitally-printed images of X-Men: Days of Future Past characters.  Two of the film’s most iconic characters Hugh Jackman (Wolverine) and James McAvoy (Professor X) officially unveiled the Virgin Train’s new name and X-Men livery at a star-studded launch at London Euston on 31 March.  Watch the video here.

Departure boards and public address announcements also had the destination changed to Wolverine.  At the newly branded Wolverine (Wolverhampton) Station for April Fool’s Day all signage, platform names and station announcements were also changed.

Adrian Varma, Partnerships and Regions Manager at Virgin Trains, commented:  "We're always looking for different ways to bring the Virgin Trains’ experience to life for our customers.  Partnerships are all about creating an immersive experience and we hope the newly refurbished X-Men train will do this for our customers and help to create excitement around the film."

Launch party guests boarded the X-Men: Days of Future Past train for its inaugural journey from London Euston to Birmingham International, enjoying Virgin Trains’ First Class service all the way.  The train will continue to entertain customers for three months in anticipation of the film’s release on 22 May.

The 3M film, as well as all enamel inks and engineering processes used to create the wrap are designed and tested according to rail industry standards. Stewart’s used Controltac Graphic Film with Comply Adhesive Series 160C-32 from 3M for its large installation suitability, adhesive performance and long-term graphic durability.  The film applies well to flat surfaces, either with or without rivets, is scuff-resistant and has a matte finish. It can be removed using heat, leaving little or no residue.

The Comply performance feature of the 3M film makes installation of large graphics straightforward for specialist applicators.  Air is allowed to travel through channels in the adhesive, so air bubbles are minimised when pressure is applied to the film’s surface. The adhesive is also grey-pigmented providing excellent hiding power.

Watch Stewart Signs manufacture the graphics, prepare the train and apply the images:

For more information about graphic solutions for the rail industry, please visit www.3M.co.uk/graphicsolutions or www.stewartsigns.co.uk.  Follow 3M on facebook.com/3MgraphicsUK or twitter.com/3MgraphicsUK

3M, Comply and Controltac are trademarks of 3M Company.
Twentieth Century Fox is a trademark of Twentieth Century Fox Film Corporation.
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Twitter is a trademark of Twitter, Inc.

Media enquiries:
Neesham Public Relations
Contact: Beky Cann
Tel: 01296 628180
Email: bekyc@neesham.co.uk