3M sponsors Premier Sports' NASCAR coverage
21 October 2011
Diversified technology company 3M has announced a sponsorship arrangement which promotes 3M Commercial Graphics vehicle wrapping solutions during Premier Sports' UK coverage of the NASCAR (National Association for Stock Car Auto Racing) Sprint Cup Series. As a result of the 3M sponsorship, the crucial Sprint Cup race will be screened free-view on Sunday 23 October, and every pre-race show will also be free.
Premier Sports is the only UK channel showing complete races from start to finish live from the US. 3M advertising throughout the programme covers its vehicle wrapping solutions detailed on the wrapyourcurves.co.uk website, together with its car care products available through 3Mcarcare.co.uk. The Sprint Cup series is screened on Sunday nights and the sponsorship agreement lasts until 20 November.
Richard Webb from Premier Sports commented, "We are very excited to have entered into partnership with 3M in the UK, who are one of the main sponsors of NASCAR in America. Making the crucial Sprint Cup race at Talladega free-view to every Sky platform home is a way of celebrating this relationship and bringing the wonderful spectacle of NASCAR to as many people as possible.”
"Motorsports fans should note that every pre-race show this season is also brought to you in Free-view by 3M to allow viewers to soak up the atmosphere before going encrypted during the race," added Webb.
NASCAR is one of the most viewed professional sports in terms of television ratings in the United States and NASCAR races are broadcast in more than 150 countries worldwide. Big events such as the Talladega Sprint Cup race typically draw UK audiences numbered in hundreds of thousands. 3M auto-industry customers and trade partners have a natural affinity with these events. TV advertising will especially support those involved in vehicle graphics, body refinishing and repair.
3M's involvement extends further than just sponsorship: most NASCAR Sprint Cup cars use Controltac Graphic Film Series 180 from 3M. This is favoured for its light weight, reliable performance, expert finish and speed to apply; core characteristics mirrored by the NASCAR racing team and its award winning pit crew known as the Pitbulls.
In the UK, the recently-revamped wrapyourcurves.co.uk website provides a key industry source for vehicle wrapping to support commercial and consumer branding needs. The professional vehicle wrapping site has been built to ensure 3M can be found quickly and easily and includes clear, precise search tools for finding car and van wrapping support services at a local as well as national level. It also offers upgraded web-marketing tools for members, opportunities for wrappers to showcase their work to customers and an improved user experience inviting customer enquiries.
Developed for manufacturers and automotive professionals, 3M's car care products offer the latest innovations for cleaning and protecting vehicle paintwork, interiors, wheels and tyres, and restoring scratched surfaces. As well as trade sales, the products are also available to consumers online at 3Mcarcare.co.uk