3M’s Ultrathon Insect Repellent launches new pump spray
29 February 2012
Following its successful UK launch last year, 3M is extending its Ultrathon Insect Repellent range with the introduction of a new 100ml pump spray.
The pump spray, which contains only 35 per cent DEET, provides users with up to 12 hours of protection.
The UK consumer promotional campaign for Ultrathon Insect Repellent will continue to be spearheaded by outdoor survival expert, Ray Mears, who is a long standing fan of the product. A range of eye-catching point of sale items clearly portrays his endorsement, providing significant on-shelf appeal.
Richard Dear, Group Brand Manager at 3M, says: “In its first year, Ultrathon Insect Repellent has already been placed as the number three branded product in value share*. With the addition of the new pump spray, the range is looking to achieve an even greater share in 2012.
“Ultrathon Insect Repellent appeals to consumers because of its Advanced Time Release Technology, which gives the user a balanced mix between concentration of DEET and long lasting protection. The technology means the DEET ingredient is slower to evaporate, so continues to provide protection after others have dissipated.”
In addition to the 100ml pump spray, the Ultrathon Insect Repellent range is available in an eye catching 60ml lotion and a convenient 125ml spray. The lotion has a 34 per cent DEET content for 12 hour long protection and the spray has 25 per cent DEET which gives protection of up to 8 hours.
For details on how to order please contact 3M on 0800 121 8692, or e-mail firstname.lastname@example.org.
*March-Sept 2011 Symphony IRI SIG HBA Outlets (excl BTC)