Winners of biggest ‘Wrap and Win with NASCAR’ campaign put 3M in pole position
9 April 2013
Diversified technology company 3M has announced the winners of its latest and biggest ‘Wrap and Win with NASCAR’ campaign. Robert Walker of Advanced Print Solutions and his guest Christopher Hunt joined Ian Rossall, account manager at 3M stockist and distributor William Smith, and his partner Victoria Gardiner for an all-expenses-paid ‘once-in-a-lifetime’ trip to Las Vegas to see the world’s most spectacular motor sport event. The winning deal involved use of Controltac Graphic Film Series IJ180 from 3M, a high-performance vehicle wrapping film widely specified throughout the UK sign and graphics industry and coincidentally the material used to wrap the majority of the race cars involved with the NASCAR motor sport series.
NASCAR is the most viewed professional sport in terms of television ratings in the U.S. and NASCAR races are broadcast in more than 150 countries. It holds 17 of the top 20 attended single-day sporting events in the world and claims 75 million followers who purchase more than $3 billion in annual licensed product sales. 3M is a Fortune 500 company sponsoring the NASCAR motor sport series.
The trip to Las Vegas for the winning entrants included return flights from London, five nights’ accommodation at the Platinum Hotel, free car hire for the duration, spending allowance, promotional merchandise and of course VIP tickets to the NASCAR race. Trade marketing manager at 3M Commercial Graphics Division, Richard Davies commented: “Building on previous successes, we took the campaign to the fun capital of the world and to one of the most exciting races in the NASCAR schedule. It was particularly gratifying that the winning customer drawn on this occasion was not one of the larger users of 3M qualifying products, thus emphasising the open nature of the campaign and reinforcing 3M’s position as a company that is always accessible to any customer, regardless of size or status or the quantity of materials purchased. We also wanted to again demonstrate our commitment to the sign and graphics industry by adding more qualifying products than we had previously and by promoting the ‘added value’ benefits of dealing with a company offering ‘difficult-to-beat’ price points on high-quality products.”
Post-NASCAR comments from the campaign winners were unequivocal in their appreciation of the customer support demonstrated by 3M personnel prior to, during and after the event. Robert Walker of Advanced Print Solutions commented: “This was truly a ‘trip of a lifetime’, with 3M personnel from both the U.S. and the UK treating us like VIP’s from start to finish. In addition to the chance of visiting American landmark sites like the Grand Canyon and the Hoover Dam, the access we had to every part of the race track, including a prime viewing spot within the pit area, meeting the 3M Roush Fenway motor sports team and driver Greg Biffle were just a few of the memorable highlights of the trip.”
These positive comments were echoed by Robert’s guest Christopher Hunt who added: “We had the best view of the action, engaged with the interaction via headgear between the pit crew and the 3M driver, watched the incredible speed and efficiency of the pit crew during wheel changes and refuelling and mingled with a number of well-known celebrities. The 3M hospitality was incredible, capped by 3M personnel taking us back to our hotel by helicopter after the race.”
Representing William Smith, winning account manager Ian Rossall was similarly effusive, adding that the trip “was a resounding success from start to finish and 3M hospitality excellent in every detail.” The winning deal purchased by Advanced Print Solutions of Controltac Graphic Film Series IJ180 from 3M was delivered by William Smith and used to wrap a large fleet of commercial vehicles. Robert Walker added: “We had previously been using another graphic film but were encouraged by Ian to trial the 3M product. The advanced Controltac adhesive technology made it possible to complete the project two days ahead of schedule and I would not hesitate in recommending the use of this film for any high-performance vehicle wrapping application where durability and conformability are paramount.”
In conclusion, marketing manager at William Smith, Chris Bradley commented: “As the largest stockist and distributor of 3M display and graphic films in the UK we were obviously delighted to be part of the winning deal. Adding value for customers through marketing programmes like the ‘Wrap and Win with NASCAR’ campaign not only helps strengthen our long and successful relationship with 3M but also conveys to our customers the long-term benefits of using 3M products that have an outstanding performance-to-cost ratio.”
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