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3M gets revved up at FESPA 2013

25 June 2013

Diversified technology company 3M is proud to announce its sponsorship of the FESPA Wrap Cup Masters Series Grand Final 2013 (www.fespa.com/wrapcup/), taking place this week at London’s ExCeL (25-29 June).  The event will see the best wrappers from around the world come together to battle it out in front of a star studded line-up of car wrapping experts for the crown of FESPA Wrap Cup Masters Champion.  3M is supporting the Series for the first time and will be supplying all the graphic material for the event.

Over the course of the competition, Wrap Cup Masters Series Contenders will demonstrate their vinyl mastery by wrapping four MINI Countryman cars in a Union Jack design.  A key criterion for all contestants is quality first, with speed coming into play when quality is even.  The design will be applied panel by panel using premium vehicle wrapping films, Controltac Graphic Film IJ180 Cv3-10 and Scotchprint Car Wrap Film Series 1080 from 3M.  Both are highly popular graphic and colour change films for vehicle wraps and bespoke printed liveries, offering a smarter and more cost-efficient alternative to a re-spray.  Fully latex compatible, the printed films have no odour and no drying time, plus they are extremely conformable, making them easy to handle and quick to wrap.

“This is fantastic opportunity for car wrappers to demonstrate their skills and techniques using the finest quality graphic material that represents speed and performance – we’re delighted to be playing such a coveted role in the Series finale,” said Richard Davies, Trade Marketing Manager, 3M Commercial Graphics division.  “3M has gained enormous traction in the vehicle wrapping market, especially with our NASCAR Wrap and Win campaign, Facebook promotional activity and sponsorship of Monster Energy events and Premier Sports free-view weekends.  This is another great platform for us to demonstrate creative ways that private car owners, fleet operators and businesses can customise their vehicles, quickly and effectively, at relatively low cost compared to painting.”

FESPA Wrap Cup Masters Series 2013
The FESPA Wrap Cup Masters Series is a compilation of eight events over three years.  Designed to encourage, recognise and promote excellence in the global vehicle wrapping community, this competition gives car wrappers the chance to hone their skills in a live competition atmosphere and gain global recognition as the best-of-the-best.  The schedule for the London competition is as follows:

* Heat 1 – Qualifying Round – 25 June 
To be one of four finalists that join the elite global wrappers from all previous FESPA Wrap Cup events in Heat 3, contestants must compete head-to-head in this qualifying tournament.

* Heat 2 – Cup of Nations – 26 and 27 June
The competition shifts up a gear and the Cup of Nations begins. This event will be for national teams of two wrappers, who will take part in one of the three group matches on 26 June. Those who leave others in smoke will have the honour of being in the semi-finals and final on 27 June.

* Heat 3 – Grand Finale – 29 June
All cylinders will be firing full blast during the Grand Finale of the FESPA Wrap Cup Series so that the world’s best car wrappers can lift their trophy high and win the title of Wrap Cup Master Series World Champion.

Envision from 3M
A brand new product range will also be launched at FESPA, which includes the next generation Envision Print Wrap Film 480Cv3 from 3M for fleet and vehicle graphic applications such as cars, trailers, trucks, boats, buses and motorbikes.  This highly conformable, non-PVC wrap film offers outstanding performance with a sustainability edge.  The Envision Print Wrap Film can be seen in action on Stand C15S, alongside a variety of displays demonstrating 3M graphic solutions for vehicle customisation, building signage, architectural design, rail and fleet livery applications.  Envision Print Wrap Film 480Cv3 recently won Best Environmental Substrate in the European Digital Press Awards 2013.

For more information about 3M graphic solutions, visit www.3M.co.uk/graphicsolutions 
Follow 3M on facebook.com/3MGraphicsUK or twitter.com/3MGraphicsUK

3M, Scotchprint, Controltac and Envision are trademarks of 3M Company.
NASCAR is a registered trademark of the National Association for Stock Car Auto Racing, Inc.
Premier Sports is the brand name for a group of sports-oriented television channels, operated by the Luxembourg registered Premier Media S.à r.l.
FESPA is a trademark of FESPA, Federation of European Screen Printers Associations
MINI and MINI Countryman are trademarks of BMW AG.
Monster Energy is a trademark of Monster Energy Company.

Photo caption: FESPA Wrap Cup Masters Series contenders will wrap MINI Countryman cars in a Union Jack design using high quality 3M vinyl material 

Media enquiries
Neesham Public Relations
Contact: Beky Cann
Tel: 01296 628180