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3M gives British Bobsleigh team new edge

21 November 2013

The Great Britain Bobsleigh team is preparing for the Winter Olympics with its official sponsor, diversified technology company 3M, by testing various abrasive technologies designed to help enhance its performance.

Although it is 50 years since the British team won an Olympic gold medal, it is now firmly placed in the world’s top five.  To try to secure top spot the team has consulted specialists at 3M in order to trial performance coatings that are designed to improve aerodynamics and give an edge over competitors.

The Winter Olympics will be held in February 2014 in Sochi, Russia, and the Russian National Sliding Centre bobsleigh track is claimed to be the most challenging yet by official Olympic reports1

Gary Anderson, The Great Britain Bobsleigh team’s Olympic performance director, has worked closely with 3M  in order to exchange ideas and share his ambitions for the 2014 Winter Games.  3M has previously provided abrasives made at the Atherstone site to polish the runners on the bobsleighs, but this year it is exploring a range of technologies which may help improve the team’s chances of winning gold again.

3M has sponsored the Great Britain Bobsleigh team for 23 years.  Gary comments: “Bobsleigh is one of the winter sports we are good at and we have been given a significant amount of funding from UK Sport, so expectations are extremely high for 2014.  The Russians, Canadians, Americans and Germans are our closest rivals and we need to make sure that we are technically, physically and mentally ahead for Sochi. Having the support and experience of the 3M team is aiding our preparations and making sure we’re in the best shape possible.  We are very thankful to have the backing of such a respected multinational corporation, and to be provided with the best abrasive products that really do help our sleds go faster.”

Nigel Willcock, Technical Service Engineer for 3M Abrasive Systems Division, said:  “The abrasives we donate range from the coarser grades to super-fine microabrasives made at our site in Atherstone, Warwickshire.  As ever we are delighted to be supporting the team, especially in such an important year.  Let’s hope we can make it a memorable one by ensuring they are at their optimum level of performance.”  

3M is a trademark of 3M Company.

1  http://www.sochi2014.com/en/games/sport/olympic-games/

For more information, visit www.3M.co.uk or follow @3M_UK on Twitter.


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